Deceptive Advertising from L’Occitane en ProvencePosted: September 24, 2021
There is nothing I hate more than deceptive advertising. It is probably from my time of working in Marketing. I feel like lying to customers costs you so much more than you get in sales. Today I got a Facebook ad for L’Occitaine en Provence offering 20% off full priced items with a photo for a “Premium Advent Calendar” right under the banner. I have been a faithful l’occitane customer for many years.
I thought that the advent calendar looked like an interesting gift and I am a sucker for 20% off. Since I like L’occitane products I clicked the shop now. I signed into my account as I purchase from them regularly. I put the code of FRIENDS in the promo code and immediately was met with a red box, “This item is not eligible for this promo.”
Frustrated I dialed customer service and got a young man who told me that the website was right. Of course the website is right, but I wanted to register my frustration with the deceptive advertising.
The first young man passed me to a supervisor who was not interested in my point of view and just wanted to batter me with the mice type in the terms and conditions that “clearly” stated in the middle of the dense paragraph that Advent calendars were not eligible for the discount.
He did not get that I wasn’t trying to get the discount, but something bigger. I wanted them to know that I was most unhappy with the ad featuring the advent calendar as the first offering under the 20% off banner. They should have only put products that qualified for the discount in the ad.
The supervisor wasn’t listening and just kept reading the terms and conditions. I can read. I knew all that. It was not his job to create the Facebook ads, but it was his job to try and listen to my complaint. No listening. So now I complain to the world.
Companies need to be honest in their advertising. Yes I could get 20% off something else, and that is what they should show first. Poor form l’occitane. Too bad, I really liked your shampoo and hand cream that I have used for years. Time to look somewhere else.