When Did Dorm’s Need Decorators?

It’s college move in time and based on my Facebook feed I have quite a few friends who have children moving into dorms right now. I am not at this point in my life so the following observations are completely from a voyeur’s point of view.  
One thing that I find true to the posts I have seen is that girls are completely into decorating their rooms, even coordinated decorating with their roommates whereas the boys look perfectly happy and consider themselves fully moved in with blank bare walls and nary a throw pillow to be found. Nothing much has changed since the days I went to college when a Freshman boy could mistakenly walk into his neighbor’s room, get in bed and go to sleep and not even realize he was in the wrong room.  
Living in a college town, next to another college town means seeing students out shopping for room accouterments with their parents is not an unusual sight. Since so many kids come to Duke and UNC from far off places it makes perfect sense for them to buy their necessities, like sheets and towels and even wall monograms here rather then paying to ship it here. But there is something new In dorm outfitting I recently discovered.
While I was doing an errand at the mall recently I overheard a mother and her freshman daughter discussing which Crate and Barrel sofa she needed for her new dorm. I knew she was a freshman because her mother said, “Let’s get a nice one that will last for all four years of undergrad, but when you go to grad school we can get a decorator for your apartment and she will probably want you to get a new sofa.”   
Whoa… A new Crate and Barrel sofa for a dorm. When I got my off campus apartment junior year it was a big deal to go to Stan’s used furniture store and pick out the world’s most uncomfortable ugly brown sofa because it only cost $25, which at $6.25 per housemate was just right. One friend put a photo on face book of the pottery barn delivery truck outside a UNC dorm on move in day. I assume the delivery truck only brings furniture and not sheets and towels. Must have been for a girl’s room.
When it’s time for my daughter to go to college I am perfectly happy to help her get things for her wall and maybe a nice comforter, but I think that the school provided furniture, you know, dressers, bed, desk and chair, will be just fine for that Freshman room. No brand new sofa and certainly nothing that needs to be delivered. I wonder if anyone has brought in their own wallpaper guy or carpet layer? It all seems just a little to over the top for me.